Category Archives: Why LinkedIn?

Why use LinkedIn?

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What is LinkedIn?

LinkedIn is a social media platform dedicated to developing your professional network. LinkedIn helps you exchange knowledge, ideas, and opportunities with contacts you trust and a broader network of professionals.

LinkedIn is the world’s largest professional networking site, with over 3 million Australian users and over 150 million worldwide.

LinkedIn allows users to:
•    Update their work history, skills and interests on their profile – like an online CV
•    Connect with colleagues and associates and ask for written recommendations
•    Join professional groups and associations
•    Search for jobs
•    Find new clients
•    Promote their company or organisation.

Why use LinkedIn in your workplace?

LinkedIn has the potential to help you build an audience of followers, who are genuinely interested in your business.

Having a dedicated company page on LinkedIn should be part of your social media strategy because it will allow you to showcase:

•    Who you are as a business
•    What products and services you offer
•    Career opportunities at your company

Here are a few of the ways your business can connect on LinkedIn.

LinkedIn Status Updates

You can post status updates from your company to your followers. The status updates can be up to 500 words long, can include links, and can support multimedia such as videos and photos, and your followers can comment, share and like these updates.

LinkedIn Advertising

You can target LinkedIn advertisements to your audience (whether that be individuals or other businesses) based on job title or function, industry and company size, seniority within their job, age and what groups they have joined. You can advertise your business to get more followers or to promote the products and services that you offer.

LinkedIn Recruitment

There are a range of LinkedIn recruitment solutions available for your business, including posting jobs and making sure they reach the right audience, employment branding or even headhunting the perfect candidate.

LinkedIn Tips

Now that you know what LinkedIn is, here are some ways you can get the most out of it:

  •  Cross-promote your business.  Add links to your website, email address and social media accounts on your company profile page. Stream your latest Tweets and Blogs on your LinkedIn company overview page. Increasing the visibility of your company increases the visibility of your brand, services and products.
  • Ask your customers to recommend your business.  Recommendations of your products and services create buzz, build trust and promote new followers of your business.
  • Use Search Engine Optimised (SEO) content.  Describe your business clearly and provide interesting company updates to drive new followers to your business page, and encourage followers to share the content you post
  • Be professional at all times. This is a professional social media networking site and all content, including photos and links to other websites or blogs must be professional in tone.

Ready to take the next step and create a LinkedIn account? Here’s our Getting started with LinkedIn tutorial to assist you.