Why use Facebook?

What is Facebook?

Facebook is a social media platform that lets you share information about what you are doing. You do this by using your personal profile to ‘post’ things to your wall, or your friend’s wall. You can also share photos and videos you’ve uploaded to your Facebook albums.

People interact on Facebook by commenting on something (such as posts and photos) or ‘liking’ something (such as an organisation’s Facebook page). Each of these actions comes up in the ‘news feeds’ of their friends, which means your friends are always in the loop about what’s happening right now.

The great thing about Facebook is that anyone can have a profile – even companies can have them, which means it’s a great tool for connecting your company to a wider network of people.

Why use Facebook in your workplace?

Facebook is a great tool for interacting with your potential clients and building your brand awareness. Anyone can create a profile to start using Facebook, and once you have your own profile you can create a Facebook page for your organisation or business.

Once you have one of these pages, people can start interacting with your brand on Facebook. You can post messages to your wall, upload photos, and comment on things posted. People can ‘like’ your page, which will allow them to write on your page’s wall and comment on the things you or other people have posted on it.

It’s a great way to build loyalty for your brand because people who like your page are automatically updated in their news feed with the things you put on your page.

Advantages to using Facebook for your business:

• Your profile: If they ‘like’ you, people can see everything you do on your profile. You don’t have to go to extreme efforts to let people know what you’re doing because it will happen automatically.
• Easy to use: Facebook is a great platform for easily sharing updates about your company and images of your products, and all your fans will be instantly informed.
• Marketing: Whenever someone ‘likes’ your page, or anything on your page, their friends will see it in their newsfeed. So you’re getting more marketing power than with any other social media platform.

Facebook Tips

• Get people to ‘like’ your page. The more people like it, the more their friends will see your page too. Harness the ‘word-of-mouth’ power that Facebook provides.

• Get people to post things about you. This can be done through competitions that require people to like your page and post about it, and it encourages more people to engage with your brand.

• Get people engaged with your page. If you post things that invite discussion, your page can become a destination for activity. And if people see their friends talking on your wall, they might join in too.

Ready to take the next step and create a Facebook account? Here’s our Getting Started with Facebook tutorial to assist you.